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Army
Army targets 13-to-17-year-olds who have expressed an interest in the Army, and it is the central pillar of the Army's youth nurture programme, Camouflage. The consumer tone introduces the various aspects of the organisation and encourages readers to think about a career in the Army. The magazine is now the most decorated customer magazine ever, its medals including such prestigious awards as PPA Customer Magazine and APA Grand Prix Customer Magazine

Beautiful Gardens
The highest-circulating magazine published by Haymarket Customer Publishing, Beautiful Gardens attracts customers at the start of each gardening season into The Tillington Group – comprising nine of the UK's largest independent garden centres. The magazine features a range of inspirational articles and practical advice, as well as bespoke pages for each individual garden centre. Recent research shows that 69 per cent of respondents visit their centre to redeem featured product vouchers.

Citroen
The editorial of Citroën is stylish, affirming and aspirational, and so effectively echoes the increasingly strong Citroën brand values of innovation, technology and style. The distinctive A3 format is unique in its sector and has helped convey the flair of the brand as well as setting the magazine apart from those of competitive marques. When surveyed, 80 per cent of respondents described the magazine as 'stylish, informative and entertaining'.

E
Published by Haymarket for Olympus Europa, E is a core element in the E-System members club of professional and serious amateur photographers throughout Europe. The magazine showcases photography taken on E-System digital cameras and provides advice on getting the best out of your camera. Each issue features a combination of photography disciplines from sport and portraits through to nature.

Everyone
Everyone is Abbey National Plc's overarching product catalogue. Available exclusively in-branch, its job is to convey Abbey's core messages to customers and to sell softly their comprehensive list of products and services with clear calls to action. By focusing on people's aspirations, their fears, their idiosyncrasies and their interesting, often moving, stories we were able to create a compelling and original magazine that invites customers to relate to these experiences. Abbey, in this scenario, becomes a sympathetic, in-tune and trusted facilitator of financial solutions for its customers.

Freedom
Freedom is the pan-European magazine for owners of Chrysler and Jeep vehicles. Its lively editorial style produces a magazine that is upmarket, bold and stylish, and one which unashamedly makes Chrysler and Jeep the focus for all its content. It captures the 'go anywhere' and 'daring to be different' philosophies inherent in each brand. Each edition features bespoke content for each country's market, and so delivers a local feel but with the benefit of centrally produced economies of scale.

Goodbye Hoof, Hello Nutmeg
Goodbye Hoof, Hello Nutmeg primarily targets 14-to-17-year-old boys, although the content covers a broader market. It is mailed out on request through Nike's website, with PR and advertising to promote the magazine achieved via the internet, TV, press and special events. GHHN features unparalleled editorial content, ranging from interviews with top Nike stars through to showcasing the latest gear, young players and how to succeed in football.

Jaguar
Jaguar is distributed free to buyers of new Jaguar cars worldwide. The magazine reinforces the quality of the marque's name with its customers and gives added value to their purchase, helping increase customer loyalty. The editorial style is friendly yet authoritative; the photographs – all shot especially for the magazine – are stunning; the design creates a wonderful synergy between the two.

London 2012
London 2012, the UK team bidding to host the 2012 Olympic and Paralympic Games, awarded the publication of its first public-bid brochure to Haymarket. The brochure is the public expression of London's initial bid to the International Olympic Committee and provides details about the movement to bring the world's biggest and most spectacular sporting event to the UK.

One Aim
Published on behalf of the Toyota Motor Corporation in Tokyo, One Aim has a print run of 340,000 copies every quarter. It is produced in English, French, German, Spanish, Italian, Portuguese (for Brazil), Japanese and Mandarin, reaching Toyota customers, clients and sponsors in more than 65 countries. The magazine covers Toyota's Formula 1 campaign and the associated technical issues, but its content is wide-ranging. It showcases Toyota's involvement in other racing arenas, incorporates a strong lifestyle element and has articles on Toyota's road car and technology development programmes.

Panasonic Media Guide
The thousands of journalists and media organisations covering the 2004 Olympic Games in Athens were able to draw upon a vast amount of information included in the Panasonic Media Guide that Haymarket created for the Games' official sponsor. The multimedia Guide provided quick-reference details of each event, along with records, statistics and background information as well as a guide to Athens. Its CD-ROM listed results for every medal winner since 1896 and offered ready-to-use graphics showing the key techniques of each sport currently featured in the Games. In the UK, Panasonic wanted to capitalise on the sales opportunities created by the sporting events of summer 2004. Panasonic Summer of Sport combined entertaining consumer editorial with images of the most suitable products to maximise sport enjoyment – encouraging potential purchasers to invest either in-store or online. The brochure was inserted into six Haymarket consumer titles and used in-store.

Triangle
Triangle is the Youth Hostels Association's single most important means of communication to its membership. The magazine's objectives are to add value to that membership by ensuring members get the most from hostelling, and to encourage and inspire more frequent visits and a greater sampling of English and Welsh hostels.

United Review
The multi-award-winning United Review is the official Manchester United matchday programme, produced for every home game played at Old Trafford. On sale at the club, and delivered to UK postal addresses on a matchday morning via subscription, United Review gives fans all the traditional matchday programme information. It also delivers in-depth interviews and features as well as providing the football club with a unique tool with which to communicate directly with the fans.