| The thousands of journalists and media organisations covering the 2004 Olympic Games in Athens were able to draw upon a vast amount of information included in the Panasonic Media Guide that Haymarket created for the Games' official sponsor. The multimedia Guide provided quick-reference details of each event, along with records, statistics and background information as well as a guide to Athens. Its CD-ROM listed results for every medal winner since 1896 and offered ready-to-use graphics showing the key techniques of each sport currently featured in the Games. In the UK, Panasonic wanted to capitalise on the sales opportunities created by the sporting events of summer 2004. Panasonic Summer of Sport combined entertaining consumer editorial with images of the most suitable products to maximise sport enjoyment – encouraging potential purchasers to invest either in-store or online. The brochure was inserted into six Haymarket consumer titles and used in-store. |
| | Frequency | Not set | | Format | Magazine | | Country | UK | | Language | English | | Publisher | Haymarket Publishing | | Price | 0 |
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