| Data has come a long way since companies kept customer and accounts details on 'Rollodex' index cards or stored in big tomes in filing cabinets. The rise of technology has propelled it into a new sphere, with many firms like Tesco tapping into data's ability to drive the whole organisation forward. Data is no longer a mainframe computer issue – it is now a key business tool. Published ten times a year, Data Strategy not only shows how data professionals can help their companies make profit from data; it also demonstrates how they can become a key force in the boardroom. Crucially, Data Strategy is also a useful read for chairmen and chief executives, enabling them to keep up to date with all they need to know about this emerging market. |
