| Everyone is Abbey National Plc's overarching product catalogue. Available exclusively in-branch, its job is to convey Abbey's core messages to customers and to sell softly their comprehensive list of products and services with clear calls to action. By focusing on people's aspirations, their fears, their idiosyncrasies and their interesting, often moving, stories we were able to create a compelling and original magazine that invites customers to relate to these experiences. Abbey, in this scenario, becomes a sympathetic, in-tune and trusted facilitator of financial solutions for its customers. |
